Miss Arepita

• CLIENT Miss Arepita
• PROJECT | Branding
• RESPONSIBILITIES || Logo creation, business cards, store branding (banners/menus/postcards), apparel, chalkboard art, photography, e-commerce site (under development)
• TOOLS || Illustrator / Photoshop / WordPress
• COMMENTS || Miss Arepita is a business located in Oakland, CA established in 2012. It functions primarily as a catering business with pop-up operations in different locations across the Bay Area. Its’ specialty is Venezuelan Food.
• Miss Arepita logo is inspired by an image originally created by her family inspired by a lot of the Venezuelan food culture which I refined to transform into what it is now, with touches that relate directly to Venezuelan icons but charismatic enough to touch people from all over.

Below the logo design in various options

Style guide for both web + print design including Typography used as inspiration for the logo.

Through out time I have been working slowly on Miss Arepita’s image, from her business cards, to her menus both printed, chalkboard, apparel, and social media ads when possible.

Currently we are working in her e-commerce site, this is just the front page featuring one of the images I created of her yummy food